Move with Purpose in the new PUMA x Barbells for Boobs Collection
In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their recovery and lives. Through various initiatives taking place during the month of October and beyond, PUMA will raise awareness and funds to help support organizations and the breast cancer community.
As part of these initiatives, PUMA is partnering with Barbells for Boobs – a community taking action in breast cancer through RAD (Resources After Diagnosis) – whose mission is to improve the quality of life of individuals impacted by breast cancer through physical fitness. PUMA and Barbells for Boobs will release a limited-edition, 12-piece apparel collection starting October 1 on PUMA.com and at the PUMA Flagship store. The collection will include performance and lifestyle pieces for men and women including leggings, tees, muscle tanks, hoodies and more. Prices will range from $30 – $60.
“PUMA has from the beginning demonstrated its intention to make our collection detailed and customized for the women impacted by breast cancer.” Said Zionna Hanson, founder and CEO of Barbells for Boobs. “They genuinely wanted to ensure the clothing represented and inspired our RAD Program community to inspire the world.”
Starting October 1 and throughout Breast Cancer Awareness Month, @PUMAWomen will be encouraging followers to share powerful stories of how breast cancer has impacted their lives and/or the lives of women around them. Followers should post their stories with an image or video using Instagram or TikTok with the hashtag #SheMovesWithPurpose. For each post that includes #SheMovesWithPurpose, PUMA will donate $1 (up to a total of $25,000) to Barbells for Boobs, to help further their efforts to improve the quality of life and outcomes in individuals impacted by breast cancer.
Additionally, as part of the ongoing partnership, PUMA and Barbells for Boobs will release future collections together in 2022, including a co-branded FUSE, strength training shoe.
For media inquiries or to learn more, please contact Chennelle Miller with Barbells for Boobs at email@example.com.