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- Founder / CEO


Zionna Hanson, or “Z” as she is more commonly known, is the Founder and CEO of Barbells for Boobs.

In 2009, Z’s world changed. After opening her own CrossFit gym, she received the news that her best friend Cecy was diagnosed with breast cancer at 26 years old. Although she had insurance and a referral from her physician, Cecy was initially denied screening services and advised by medical professionals to simply come back when she turned 40. Not satisfied with this answer, Cecy insisted on being screened and was diagnosed with stage 0 DCIS breast cancer. The shock of her diagnosis at this young age and frustration towards the dismissive medical community fueled Z’s fire to take action. Not knowing how else to help, she did what she does best. She lifted a barbell in her honor. 30 times. Joined by 60 loyal friends and supporters of her passion in a small parking lot, she raised $4,000 and Barbells for Boobs was born.

Aside from being a mom, wife, and competitive weightlifter; in just 7 short years Z has grown Barbells for Boobs into a multi-million dollar organization that drives social change. She tells her story to as many people as possible, connecting with athletes and supporters by visiting gyms and sending personal handwritten thank you notes with her “Z” signature to make sure people know it’s directly from her.

 Maintaining a grassroots culture, while we continue to grow is critical. Making an impact through human connection and breaking barriers is most important to me.