It’s a simple message, and as we head into the holiday season, on a day known across the United States as Thanksgiving, it’s so obvious that it can easily be taken for granted; overlooked. For Barbells for Boobs and our broader community, THANK YOU has a special meaning in 2021.
It’s been a tumultuous few years to say the least: A global pandemic, financial uncertainty, rebuilding our programs from scratch – launching The Resources After Diagnosis Program (RAD) during seismic shifts reverberating throughout the CrossFit community. And it should be pointed out, the pandemic impacted the breast cancer community with particular force.
Through it all, our community has come together as one, showing up for us and for each other in myriad, incredible ways. You’ve hosted events, you’ve fundraised with incredible enthusiasm, you’ve toppled and re-set countless PRs, and absolutely crushed GRACE time and time again. More importantly, you’ve supported more than 500 women in 12 countries with their journeys to make fitness a focal point of their lives while facing daunting battles with breast cancer. Because of YOU, 29 women have participated in the B Student University pilot and have made profound breakthroughs in their physical, mental, and spiritual wellbeing.
With that in mind, Thanksgiving Day officially kicks off the 2021 Barbells for Boobs Season of RAD. We’ll begin by saying thank you to our partners, and sharing some incredible Black Friday and Cyber Monday deals with you. Please support them, as they’ve supported us so strongly. As you shop, please remember to save a little for Giving Tuesday, a global day of giving through which we’re hoping to raise $50,000 – enough to support 10 women through the B Student University in 2022. We’ll have live streams with our team, the RAD Athletes, and feature some amazing giveaways, presented by our partners at Eleiko, QALO, PUMA, Born Primitive, and others. Each and every $25 you donate on GivingTuesday will enter you to win one of many amazing prizes, including one of 10 Barbells for Boobs edition ELEIKO HYBRID BARS. Winners will be announced every hour on the hour (12-9pm EST) – you definitely won’t want to miss it.
Then, throughout December, we’ll be sharing stories from the RAD women daily, so you can hear straight from them what their participation in RAD and the B Student University, and the support of this incredible community has meant to them.
Looking ahead to 2022, we have so many exciting things in store that we can’t wait to announce. There’s more demand than ever for our program, and we’re opening up the floodgates to empower more and more women to join the RAD community. We’re planning more events, more activations, introducing more partners, and bringing on some incredible new team members we can’t wait to introduce you to.
Until then, we wish you the happiest and healthiest of Thanksgivings, surrounded by the people you hold dear. And, we hope you’ll take a moment to breathe deep, acknowledge yourselves and the incredible difference you’ve made in the lives of women in our community.
Founder & CEO
Barbells for Boobs